An enjoyable read. I am particularly interested in digging deeper into your report on alt proteins. Consumers are increasingly being enticed with fad ingredients and alternatives that are not necessarily healthier or more sustainable. And big brands getting in on this is even more worrying since profit always comes first!
Thanks so much for the comments Lerato. I personally think we need all options on the table, including plant-based and cell-based but they won't be available (or will be too expensive) for people in developing countries, where animal proteins can really cut malnutrition figures. But my biggest concern is similar to yours - big brands getting in on the act with their big marketing budgets and blurring the lines between what is truly healthier and sustainable!
An enjoyable read. I am particularly interested in digging deeper into your report on alt proteins. Consumers are increasingly being enticed with fad ingredients and alternatives that are not necessarily healthier or more sustainable. And big brands getting in on this is even more worrying since profit always comes first!
Thanks so much for the comments Lerato. I personally think we need all options on the table, including plant-based and cell-based but they won't be available (or will be too expensive) for people in developing countries, where animal proteins can really cut malnutrition figures. But my biggest concern is similar to yours - big brands getting in on the act with their big marketing budgets and blurring the lines between what is truly healthier and sustainable!
Thanks very much! So glad to hear you enjoyed it.